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Brand guidelines

Five directions. One of them is you.

Each option is a complete kit: colours, type, components and photography. Choose the one that feels like Imaging Resources and the other four get dropped. Every page of the site changes with the switcher, bottom left.

The R stays orangeYour logo is never redrawn. The orange R and RESOURCES stay #F0451D in every option; only the dark letters take the ink colour.
One action colourEach option has a single accent. It is used for buttons and links, and nowhere decorative.
Photos in two inksEvery photo is printed as a duotone in the option's own dark and light. Mixed stock photos end up looking like one shoot.
Say "for", not "is"Generic products are named by what they fit: "For HP 305, black ink cartridge". Clear to buyers and safe on trademarks.